page A3 of this month's magazine: "The Alaska Lounge is your sanctuary." Also listed that way on the terminal maps. A rebranding to come?

http://www.paradigmcg.com/digitaleditions/abm-0416/html5/index.html?page=191&server=

http://www.alaskaair.com/lounge redirects to
https://www.alaskaair.com/content/gifts-and-products/board-room/board-room-airport-lounge.aspx