It looks like JS either works for Priceline or owns its share. Maybe he will understand it in another way. A lot of things are NON-REFUNDABLE on the contract around us. Some examples include software purchase, currency exchange, pre-paid phone cards, etc. However, when the product is altered to mismatch the original agreed terms, the transaction is considered VOID. If a software package contains a broken disk or phone card contains a disconnected access number, then the consumer cannot be penalized. The consumer protection laws definitely allow changing a same product or refund in these cases.

Think about this, Priceline can simply sell you non-existant flights. Then cancel those flights two days later... too bad NON-REFUNDABLE, eh? Too bad, it is a SCAM. With enough complaints, this can even be turned into a class action civil suit.