FlyerTalk Forums - View Single Post - AC flash Business Class Sale - Europe in the summer
Old Apr 21, 2016 | 7:14 am
  #24  
grandgourmand
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Originally Posted by YYZFlyboy
This is definitely the deepest and longest business class European summer sale that I've ever seen. Still on after a week!

I've been flying to Europe in the summer (and winter) for 30+ years and never seen anything like this.

Is it a sign of the weakness in travel bookings this summer overall maybe?
Weaker economy
Increased capacity and competition (Skyteam quite aggressive)
FF program devaluation (probably causes consumers to look beyond AC)

And it's not just to Europe. Premium fares to just about everywhere (excluding Australia) are cheap compared to historical prices. Softens the blow of award chart devaluation, that's for sure.
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