Originally Posted by
gaobest
Regarding fleet, is It possible to ditch the Airbus planes? When do the leases expire? Is it easy or logical to keep them despite AS having only Boeing?
I think VX is a great name and brand, with little negativity compared to US and CO names. It seems a shame to lose the name. Plus Virgin overall is a great brand name for entertainment and Virgin Atlantic.
I still assume that VX F product will have cheaper snacks with less Dean & Deluca branding.
Virgin might have a great name, but it wasn't enough to help the airline turn a profit until fuel prices recently took a dump. The overall product is really good, but the Alaska branding is stronger in the air travel market. Even if it were a coin toss regarding the stronger brand name, the Virgin name costs money - a percentage right off the top - while Alaska doesn't.