That was marketed at the baby show I went to in London the other month, unfortunately they were marketing it as an alternative to a pushchair which goes against recommendations in the UK that a baby spend no more than 2 hours in a car seat at a time and should also lie flat for the first 6 months (there's been an increased number of deaths of infants this year due to sudden infant death syndrome whilst in their car seat in the UK) oh and of course that once your child grows out of the car seat you'll still need to buy a stroller ;-). Great I guess if you fly the right airlines but plenty of airlines don't allow use of rear facing car seats!