If the trip is after Oct 15th it is considered off-peak by most airlines. I flew AA coach to Rome and had no complaints. A coach ticket off-peak is 40K, peak is 60K. BA is "cheaper." 80K in business class and if booked before the end of the year, you save 5K. I have flown to London on AA in Business Class on a 777 and it was very pleasant.
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Ms.DtG