The last time I looked at BWR points in the Daily Getaway sale was
2013.
This year the price was a tad lower and I was a buyer.
The conversion rate to Rapid Rewards is 5000 BWR for 1200 RR, so if you max out this deal it's 12000 RR for $275. The points should count toward Companion Pass, since they always have before. If you are close to earning a Companion Pass you might not mind paying 2.3 cents for points which are worth about 1.5 cents toward Southwest tickets, maybe 1.8 cents on lower fares because taxes are avoided.
In 2013 this deal took a month to sell out. This year it may not sell out at all. Nobody seems interested in it.