I'm addicted to Häagen-Dazs ice cream.

It wasn't always this way. In a college business class, I remembered the professor's lesson on Häagen-Dazs' creative destruction: a Bronx businessman couldn't sell his ice cream, so he changed the name to something unpronounceable and doubled the price. Suddenly he was rich! The real story wasn't quite that simple, but for years I never gave it a chance, convinced people were falling for a mental trick instead of buying a quality product.

After getting married, my wife insisted on buying a pint of it. I told her it wasn't healthy, it was overpriced, and we shouldn't buy it. Wrong move. We bought it, and I learned there are some battles I shouldn't fight. Now I'm the one who is buying it and she is the one trying to convince me - unsuccessfully - not to buy it.

I'm also lactose intolerant. The sometimes gut wrenching stomach pains are a small price to pay for the delicious, creamy taste of Häagen-Dazs.

I've tried a bunch of other ice creams, even the "artisanal" ones they sell here in San Francisco. Nothing comes close to beating Häagen-Dazs for me. Also, I do realize that Dreyers manufactures Häagen-Dazs in the USA, but even Dreyers tastes bad to me.

Any other addicts out there?