Different than the US concept yes, but not that different. Here's a link:

http://www.superbrandmall.com/

At present, the SBM is still growing up, but it promises to be an awe-inspiring place (good or bad, is anyone's guess) once it really takes off. The best US comparison I think of is the Beverly Center, only much bigger, more crowded, and loaded with strange architectural features (such as coffee shops and bars that span multiple floors at angles).