FlyerTalk Forums - View Single Post - Alaska Air buys Virgin America for $2.6 billion
Old Apr 4, 2016, 2:50 pm
  #9  
nsx
Moderator: Southwest Airlines, Capital One
 
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,626
VX has provided most of the low fare leadership intra-CA during the last 4 years. Southwest's customers will pay higher fares from now on.

On the other hand, VX has offered few great fare deals over the past year or so. Maybe the change I fear has already happened. I know that my average fare paid has never been higher, low fuel prices notwithstanding.
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