A question, does SQ operate in the right markets to maintain a full bells and whistles F service, like AF and LH (who have access to the lucrative transatlantic market), or like the cashed up ME carriers?
So often you read of people liking SQ F because they have an empty cabin, one seat for sleeping and one for sitting - and these are on awards. How on earth do they make money on F if this is the case? Or is it simply a loss leader?
Basically the main market I would have thought SQ F now is Australia/SE Asia - Europe or SE Asia-North America. Outside those basic geographies you can get good non-stop services on a whole range of carriers and paid F (I assume) is less price sensitive, so people are more inclined to take a more expensive non-stop than backtracking through SIN, to get from say Shanghai to London.
We've also seen the reduction in 77W from 8 to 4 seats.
I'm being a bit provocative, but is the writing on the wall for SQ F?