What does Fairmont do for loyalty?

Many little touches which other chains are not capable of delivering.

When you are a regular at certain properties and you engage the staff, you get service which is unstuffy and personal. It might be a personal email greeting or a big hug on arrival. Yes, true.

I don't consider myself a high maintenance guest at all, but I am always delighted by the extra attention by the staff.

As for "upgrades", I like that they are clearly spelled out in the program. So on a free two night booking, I could upgrade to magnificent suites or the Gold Floor without a fuss.

I've had no-cancel bookings refunded without hesitation.

A very service oriented chain which has few service failures and never a disaster booking.

Just my 0.02 in the past two years with Fairmont.