Originally Posted by
lhrsfo
If you want to do a good job, check out some professionally written reviews and ape their style and presentation. Do not check out TripAdvisor as the reviews there generally are not worth the paper they're (not) written on.
Speaking of aping pro reviewers, anyone know if Business Traveller's online reviews of flight service are written by contracted reviewers, or just paid for as offered by freelancers?