Originally Posted by jpsj

I know that loyalty is changing with AA--more important how much $$ I spend instead of how much time I use AA. I am spending about $15-20K a year on AA and am being squeezed. Less rewards--SWU's, eventually miles, etc.

What is interesting to me is how other companies do this--they taught loyalty and even reward it. A small thing, but Dunkin Donuts (a chain here in the US that does coffee/donuts etc.) just sent me a note for St. Pat's Day saying:

With top members like you, we know how lucky we are. That's why we're sharing the love—giving you a pot of 100 Bonus Points, just because. That's loyalty!

Amazed at how spending so much with AA doesn't get a response or lack of interaction they have with me.

There are lots of things that AA could do to simply curry favor---

--give an free pass on a change fee
--a day pass on wifi
--have an FA target a PremExec on a flight with a free drink/food item
--acknowledge a milestone/anniversary

Having jumped as a 1K from United--where this didn't happen at all--and not follow up on leaving--I think there is a space for an airline to differentiate themselves on building these relationships.

What will AA get out of it?

--I would talk positively more
--Relationship would be less transactional, adversarial--and more collegial
--I would want all of my business to be with them

Just saying.....