I appreciate what you are saying, but I want use example of Dunkin Donuts--they clearly are not following this model. Antiquated? Just waiting to catch up? Different model as there are other coffee shops nearby?

As a consumer, if everyone was into the revenue model, then great--it would make sense, but that doesn't seem to be the case.

Again, with 87% of AA revenue from people who only fly once a year---I get that--it is this 13% that is so interesting--and would seem to be easily cultivated and grown with little effort. Instead, no effort and cut backs.