FlyerTalk Forums - View Single Post - Is this United's new business class layout?
Old Mar 11, 2016, 9:29 pm
  #154  
phxrsng
 
Join Date: Oct 2013
Programs: UA 1K, Marriott Gold, Hyatt Plat, GE/TSAPre
Posts: 251
Originally Posted by bocastephen
There is no point in comparing UA's current or suspected Business product with SQ or CX or TG or NH or anyone else - the customers are completely different. Most of UA's customers are US-based, corporate travelers on discounts or flying a discounted fare (ie, P, Z, etc) or upgrading, etc....and frankly this is no different for Delta or American.

I've flown NH in their gorgeous J enough times to know where the money is coming from just by looking around the cabin. SQ and CX are similar - their customers are not only willing, but able to spend more and gladly do so for a superior product. My clients are part of that mold - they consider any US carrier flown outside a domestic flight to be an almost revolting concept, we won't even offer it unless it's literally the only remaining option....and that is just not the market that US carriers are able to target, nor do they invest significant resources to do so.

Again, looking at this suspected mockup and the seats, we are getting exactly what WE (United's core premium/repeat customer) are asking for, and it appears to fit the top requests of just about everyone here.

This thread is like screaming for a box of chocolates, and then when we get it, start screaming that it isn't Godiva. We are not Godiva clientele, we are See's clientele, and for that reason, this new product is actually better than we could hope for.
Well said. I also think it is market positioning. UA is not stupid enough to think they can compete with the "best of the best" premium cabins. They know who their travelers are and are putting out the best product for that audience and that will make them money.

I'm excited about what I think will be a great improvement.
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