The MH-->EK end of the codeshare is now up and running, with the MH code being placed on EK flights to '30 new destinations' and bookable through the MH website, although given that these seem to be pricing out at US$400 or so than booking direct with Emirates, I'm not sure how much new traffic will be going EK's way.
http://www.malaysiaairlines.com/my/e...-ekjv-16022016
No sign yet of the other direction - although MH flights now appear in the EK booking engine, EK flight numbers don't seem to be applied yet to MH flights.
Also a few interesting snippets in an interview with the MH CEO, including dropping DXB from the MH network, the EK codeshares, and what happens to oneworld:
Q: What is the reason for choosing Emirates as a codeshare partner?
A: Because Emirates clearly gave us the largest network extension, the largest choice for Malaysia Airlines customers to really reach every point in the world. So we have our network, the Emirates network, and the network of the other partner airlines like KLM, American Airlines and so on.
It was a purely commercial decision, but of course we are glad that Emirates is the carrier with the highest brand value. The brand is worth US$7.7 billion (RM32 billion). I think we should be honoured to be able to sign up with such a high-profile airline.
Q: How long will the codeshare deal with Emirates run?
A: Generally, you would say approximately five years on a revolving basis and it’s renewed, but I think you always get married with the intention that it lasts forever, no?
Q: Why did you stop flying to Dubai?
A: Dubai was heavily loss-making. First of all, we had only 38 to 40 per cent load factor, which nobody can fly in a profitable way. Emirates has 4.5 times the seat capacity on that route than we have. So, if someone is for business in Dubai, they will fly sooner or later on Emirates because it gives them more choices of flights.
Another important thing is the Dubai-KL route is sold 90 per cent out of Dubai because Malaysia is one of the most attractive tourism destinations for people residing there, particularly in the summer, and you know why? It’s very hot.
There’s an old rule that if the demand is entirely in the home country of a carrier… Everybody on the frequent flyer programme of Emirates who lives in Dubai, the likelihood that they would buy Malaysia Airlines tickets and have no miles or just collect miles once a year on one carrier is simply not attractive as a value proposition.
So the Dubai-KL route is a Dubai route, sold out of Dubai. There are very few Malaysians who travel to Dubai as a final destination. Why should they? It’s wonderful here.
http://www.nst.com.my/news/2016/03/1...rcial-decision