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‘Get Secondary Carriers To Hip-Hop’: ASEAN Air Pass Relaunches In Singapore in March
By: Mimi Hudoyo in TTG Asia, ATF 2004 Day 3 Report

The Federation of ASEAN Travel Agents (FATA) wants secondary airlines in the region to be part of the ASEAN Hip-Hop Pass to promote greater intra-ASEAN travel.

But the constitution has to be changed to allow them, and in future, low-cost carriers, to be part of the ASEAN tourism network, be it FATA or the ASEAN Tourism Association (ASEANTA).

FATA president, Tunku Iskandar, said: “FATA hopes to be able to include the secondary airlines in developing intra-ASEAN travel. Since the airlines (national airlines) have decided not to develop from what they are today, FATA will talk to the secondary airlines and try to create programmes similar to this pass.”

“The connections are there, what we need to do is to work with them to develop intra-ASEAN travel,” Tunku Iskandar said.

The ASEAN Hip-Hop Pass was introduced last year. But according to one FATA member, the eight-week promotion only managed to sell 400 seats. “The promotion was too short, but I think all parties are more ready this year that we are optimistic the one-year promotion will do well,” the source said.

Meanwhile, ASEANTA has decided to relaunch the pass with a bang at the NATAS (National Association of Travel Agents Singapore) Fair in Singapore on March 19.

This time, the pass will be valid from April 1 to March 31, 2005. It will be sold at US$399 for a minimum of three flight coupons. The pass is available from participating ASEAN airline offices and ASEANTA-appointed general sales agents.

It is only on sale in ASEAN, and travel via country of origin is not permitted. The pass will enable ASEAN travellers to visit at least two ASEAN destinations, and those intending to cover more destinations can buy additional flight coupons at US$150 each. All travel must start and be completed between April 1, 2004 and March 2005.

ASEANTA president, Mr Argus Salim, said the hotel component - of which only ASEAN Hip-Hop Pass holders are eligible - would cost US$35, US$50 and US$70 for three-, four- and five-star hotels respectively, and includes American breakfast, taxes and service charge. The maximum stay per hotel is seven nights.

Source: TTG Asia, ATF 2004 Day 3 Report, February 4, 2004

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