Ordered an Echo Dot today as soon as I got the email. Been wanting something like that, and didn't want to shell out full price for another Echo.

I kind of believe the limitation, at least for now. Amazon limited Echo orders to one per account for a while, then went to two I think. So there are probably supply limitations, or they lose money on every device sold.

However, I only ordered one as I am sure there will be another iteration/variation out in due time. This has already happened - the Echo Dot got introduced as I waffled about buying a second Echo.