On a serious note, a friend and I were contacted about something vaguely similar to this while we were doing our MBA.

To make a long story short, we had done a fairly comprehensive consulting project for a major international airline. A few months later, we got a call from the boss of the person for whom we had done the project.

He wanted to know if we would be interested in doing some research work for them on product enhancements they were considering for their international business class. Whilst they knew what their competition was offering, they wanted an unbiased and sensibly neutral opinion from outside of their organisation. They had found that feedback from their frequent flyers was not particularly useful, either because it was too opinionated (your product is the best, is the worst) or because it wasn't scientific.

Our job was to test the four closest competitors' products, evaluating everything from the ticket booking stage to the after-flight service. As you might think, we were pretty excited with this project (even though we were not going to get paid a great deal for it.) We spent about 3 intensive weeks working with the airline's product people to get behind what they were really after and were all ready to go, when the project was delayed for a variety of reasons. When it was set to go ahead a month later there was another delay.

We graduated and the project had not happened yet, although we were promised that it would happen. My project partner had to pull out because of real job commitments. I was prepared to wait another month as I had negotiated a late job start. To make a long story short, it never happened, although we were reasonable well paid for our work to date.