Originally Posted by
Paul5795
94 wins for me totaling 63,500 points!
94 wins for my wife, totaling 57,500 points!
All 121,000 points have now posted into our two IHG accounts. And an added bonus: I only sent in 91 entries for myself, but IHG must have assumed I sent in 94 because they let me play the elevator game 94 times!
A great promo! IHG rocks!
As of today, over 3000 replies, 280,000 views to this thread. From a sheer publicity standpoint, IHG would have to view this as a successful promotion.
Never mind that most of the posts were about kinks in the execution, mostly resolved in the past month. And never mind the eventual cost of delivering on these points, as it has attracted new paying hotel customers as well.
I would guess that they now think the model they have developed can be used in the future, and so they will do so, maybe with less-generous offers, but still hoping to use the publicity machine they have created.
As a side note, how many others have followed this thread nearly every day, and read (and not too embarrassed to admit) nearly every post on it?