I never tip the owner
we all, automatically, tip owners in countries where tips are included.
They are included, by law, already in the listed/imprinted prices (= in the prices you agreed to pay when making the reservations/when ordering the goods or services) in many countries, including 'my' Switzerland (Hotels, Restaurants, taxis, at barbers, etc. etc.).
For what reasons should the tipping-policy regarding owners be different in countries where tips are not automatically included?