I agree that's hogwash. As the name suggests, "Peoples Uber" cars are owned by "people" (for the most part; e.g. there is a company here in Shanghai that has a fleet of Rowes it puts into play on Peoples Uber).

Eta: I gave the linked article a closer read, and it's actually not that bad/inaccurate. However, I do think framing peoples uber as a charity was a bit disingenuous. We all know that uber loses lots of money in China in general and on peoples in particular. Didi also operates in the red; they are trying to decimate each other. But, neither company has long term plans of simply burning investment funds for the sake of the "people".