Why? Yes, it would be misleading to use the words "Luxury" or "Economy" or "Comfort" or "First Class" but there are several "business" benefits to the rate:

- Fully Refundable: Business schedules change much more frequently than personal trips, so fully refundable is a great business benefit

- Free same day changes and standby: same reason as above, business meetings get added/deleted/changed same day, business traveler needs this flexibility

- Fly By Lane: Businessmen are in a hurry, this is a great benefit for a businessman on the go

- Priority Boarding: Get on the plane first and get right back to work!

- Higher Fare: This benefits the business traveler, the inflated price results in these fares staying available. All $99 flights would sell out much quicker.

- RR Earning Formula: You earn much more points towards your own personal travel

- Premium Beverage: What businessman doesn't need a free drink after a long day a work?

Yeah, a bunch of these are a stretch, but don't confuse "business" with any of those more pleasant terms