Originally Posted by
UKTraveller4Fun
In a way off topic, but would a property close go through the cost of branding itself a LeMeridien unless it had assurances that the brand wasn't going to be closed by the incoming Marriott?
For all intents and purposes for the time being, Starwood is Starwood and Marriott is Marriott. Both companies will continue to develop their hotel portfolios and even when the merger closes in a few months, Marriott is absorbing every brand and will keep them all for at least a while. Marriott's CEO Arne Sorenson said that the plan is to keep most, if not all Starwood brands alive in Marriott's portfolio as they are strong names and will help diversify and secure the company's offerings, and Marriott will continue to grow the Starwood portfolio. For all we know, Le Méridien is here to stay.
khabah