Originally Posted by
Fanjet
I have a good feeling that those following these band's tweets were never going to be staying at an IC hotel unless their parents are paying for it. The "bad PR" impact of this is minimal at best.
This is the exact opposite strategy some couture house like Givenchy have on social media: have influence on social media influencers (who might be young) to increase heavily the awareness of the brand.
Imagine that the 96,000 followers have seen a Twitter like: super cool hotel.
Don't you remember
John Lennon's picture at Hilton Amsterdam at a time none of us were customers at Hilton?