Originally Posted by
nicolas75
Interesting case on how can social media can ruin a hotel reputation, and more generally a product or service (look how Givenchy or Balmain, in the couture business, use social media to attract their current and future customers - including GenY).
Did anyone even know at ANA IC that the boys band has 96k followers on Instagram?
I doubt that very many of those 96k followers knew which actual hotel was being complained about. There are three InterContinentals in Tokyo, and another in Yokohama. The guy who posted didn't specify.