It was never $75. It was $20, then $45, then $65, then $100. Between 1955 and 1995 (specifically Nov. 1 of that year) it was free. This incidentally is in violation of the treaty signed between Turkey and the US which was instituted in 1955. On the flip side, Turkey violates EU law by charging its own citizens an exit fee of appx $50 to leave the country.