Originally Posted by
gabriel2
The question is, is FB gaining more money by using the low-threshold Silver to attract low to medium-frequency fliers, than it is losing by letting down its top tier Plats? I would be very interested in seeing if the numbers back it up.
I agree to your first point, but I don't see why this is the question. Customer types on Silver and Plat levels are not really necessarily related. It could be that AF gains from low-threshold Silver
and could do much better when it is about attracting Plat flyers by a better program. A good program is about attracting and retaining different types of customers on various levels of "frequent-flyerness".