Wow, you're fast in answering. Thanks. As other Flyertalkers already posted above, there are sooooooo many questions to look behind the counter:
You wrote at the beginning of the threat that you also worked in international chains. I'd like to know what is highly standardised within the chain(s) and where does the single hotels have their (most) freedom:
- room (what must be in every room, e.g. clock; what must be in a room and how big must be the room to call it Suite)
- pricing of the rooms
- breakfast buffet
Are there procedures to check that hotels convert and keep the WRITTEN STANDARDS (e.g. a) test persons from the chain stay at hotels and the hotel doesn't know about the test persons; b) yearly official reviews executed by the chain in hotels).