This one probably makes more since than many of the other brands you mention because this isn't a market Hilton plays in at all (competing against Motel 6, Laquinta, Microtel, etc) outside of a handful of Hampton Inns that are probably WAY outside of the brand standard requirements and are only able to keep their franchise because of where they sit geographically. There's far more overlap in Hilton's existing brands than Tru might add.
Again, there's a similar design aesthetic to Aloft for sure, but Tru is playing in a completely different price market ($60-$80/night) and I doubt the qualities and amenities will be anywhere close to those of Aloft.