My biggest concern about these and also Home2 properties is how they hold-up over time. Given the low build-out cost, the quality of materials are likely not that great. Much like the "Phoenix" renovated Motel 6 properties... they look modern and great when new and are a huge step up from what they replaced, but now 5-6 years later they look like your kids' Ikea furniture when you donate it to Goodwill. My concern is much less about the aesthetic being dated than the actual furniture, fixtures, carpets, etc not holding up to wear-and-tear and owners then having no motivation to renovate given how down-market they are to begin with, and then churning through lower and lower tier chain affiliations as they are able to meet fewer and fewer brand standards until they're eventually the "ARMADA INN" because the last national brand that would have them was RAMADA and they could switch the first two letters on the outdoor signage.