To be fair, independent of when the decision was made to implement this "peak" reward scheme, we have no idea when Anthony first became aware of it. This wouldn't be the first time that a corporate spokesperson was given incomplete information by higher ups to relay to the public, either through incompetence or intent.
And in this case, I have a lot of trouble imagining any scenario under which this was intentionally hidden until roll-out. Gotta be incompetence, and probably not Anthony's.