Pretty sure any Rugby personalities are considered "celebrity" in New Zealand? XD

NZRU CEO Steve Tew on AKL-WLG flight. No surprise he's in that exclusive Elite Priority One club. Interesting that the EP1 bag tags are circular and pretty distinctive, you couldn't miss/mistake it... thought they were supposed to make it discreet...

Flight crew also had a printout and greeted him by name every time, not that he had any better treatment than "Cookie or Vege Crisps" though like the rest of the plane.