Originally Posted by
isriam
I think the problem is discerning it from fraud requires too much work. I can't imagine they wouldn't like normal MS, because of swipe fees and gift card fee's they earn. If they own the processing network, its straight profit to them.
Well, the profit margin isn't any higher than when a person buys a shirt or a cart full of groceries, so the cost, hassle, and potential legal liability of figuring out who is buying gift cards and why probably isn't worth it.
Algorithms mostly if not entirely handle fraudulent purchases, but some of these MS schemes/methods undoubtedly require eyeballs on accounts, which costs the banks money.