Originally Posted by
catocony
The big question is, going forward, what will new-build hotels be? I have a hard time imagining that, in the US and Canada, Marriott won't use the existing Marriott brand structure.
The developers/owners will decide what franchise to take on (and what standards to meet), just as they do today. The only difference will be that more brands will belong to the same corporation.
The developer will weigh what brands are available at a given location and what the target customer is likely to want (and will be willing to pay for).
If a developer wants to open a traditional full-service hotel but there's already a Marriott, the developer might choose Sheraton. If there's already a Sheraton, the developer might choose Marriott.
Or Delta.
Or Hilton or Crowne Plaza.