This is very interesting.
Since this is they type of thing you seem to do on a regular basis, I would be very intrigued to know what the average re-branding recognition is ~6 months after the fact for other companies?
66% seems pretty good for the limited time frame its been out, but not if the average is 80+
Just curious if you happen to have this type of info from past surveys.
Thank you for the info and your consideration.