FlyerTalk Forums - View Single Post - Delta's New Delta One Branding: 25% in poll/quiz think it is Delta BusinessFirst
Old Jan 14, 2016 | 2:37 pm
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jspira
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Delta's New Delta One Branding: 25% in poll/quiz think it is Delta BusinessFirst

Every year Frequent Business Traveler, where I am editorial director, does a travel news quiz to see if our readers were paying attention to our reportage.

This year, I planted a question to find out something else: how did Delta do with the new Delta One branding so far. As a researcher (and former head of a think tank) I fully recognize that this type of quiz or poll is not very scientific but it was all in good fun and I found the results interesting nonetheless and wanted to show them.

The question read: What name did Delta select for its international business-class cabin?

Here's the breakdown of the answers (over 1,400 people took the quiz by the way).

Delta Business Class - 4.6%
Delta BusinessFirst - 24.4%
Delta One - 66.4%
Delta Platinum - 4.6%

Now the good news for Delta is of course that 66% got it right.

The trickiest questions in this years quiz were these 2:
The trickiest questions were the two that probably received the most coverage in the general press. The one with the fewest correct answers was “Which state made fake service animals illegal?” Only 32% stated the correct answer, Florida, which made us wonder how many of you are seeing service pigs and llamas on flights.

Next was “What secure credit card technology came into widespread use in the United States in 2015?” Some 40% of you must have been hungry as you chose “Chip ‘n’ Dip” as the correct answer. (It was “EMV,” something 46.8% of you got right.)
<SNIP>
If you still want to take the quiz, you can do so here and it will give you your grade immediately.
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