Originally Posted by San Gottardo

It's pleasant to hear that you believe that the consultancies hired are the "right ones".

May I just point out that those same consultancies do not look at markets as static where tomorrow's profitability can be spotted by looking at today's profitability. Quite on the contrary. A market that may not have been viable several years ago may be very attractive today for a company, for instance because that company has achieved a lower cost structure, established a strong partnership, found a way to differentiate, has a sub-brand with a differentiating operating model, or for other reasons. Is British Airways interested in flying from Barcelona to Oran, or from Belfast to Rome? Of course not. Yet, they do so, through their Vueling platform, which happens to be the biggest profit driver of IAG.