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Old Dec 15, 2015 | 4:34 am
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nsx
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People here will probably criticize your expectations, but I understand your point. Yes, the seat is 90+% of what you paying for. And the seat is great.

I have flown UA first class to Europe and I have flown LH first class. The seats are very nice for both, yet the LH experience is so much better.

Travel is about creating memories. Over the top service is a memory you can keep for a lifetime. And, yes, dazzling the customer does build loyalty, as Apple has shown repeatedly. Just some friendly advice to the management at JetBlue.
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