Many Hotels Are Turning to Fancy Spa Services to Stand Out
It is called the "morning jump start" and is designed for jet-lagged guests who have to clear their minds for negotiating deals. Here is what you get at the Hotel Inter-Continental in Hong Kong: a dry-skin brushing to stimulate circulation, the application of a spearmint-scented exfoliating body polish to remove the dead skin cells, an aromatherapy body massage, a luxury aromatherapy facial and, finally, a "stimulating" foot massage.
http://www.nytimes.com/2002/10/29/business/29SPAS.html