I can't comment on FCT or TPR or toothbrushes in toilets or bars cos I travel on miles and am challenged to muster the *A miles or the annual leave to do all that.
But I'm thinking - even if kat007 and guava are right, so what? CX F doesn't have to actually be the best in the sky, just maybe market itself to be.
The key fact is CX only has to compete for O&D traffic. You can't fly F-to-F through HK for a lot of CX's destinations (and if we call KA "F" for what it really is then KA has no F at all).
So the ME3 can put a Relais & Chateaux property on an A380 and fly it here but still not take a lot of CX's F traffic.
To me the only thing CX has to do for F is offer enough to convince a few J passengers to pay three or four times the J fare to go F. Some of the rest will go to award seats.
And I'm not surprised it's not finding this offering profitable over time.