FlyerTalk Forums - View Single Post - (Financial Times) IAG turns cost-cutting focus to British Airways
Thread: (Financial Times) IAG turns cost-cutting focus to British Airways
View Single Post
Old Dec 1, 2015 | 8:17 am
  #54  
Land-of-Miles
FlyerTalk Evangelist
10 Countries Visited
20 Countries Visited
30 Countries Visited
20 Years on Site
 
Join Date: Dec 2003
Location: MAN and LON
Programs: Mucci, BAEC LT Gold, HH Dia, MR LT Plat, IHG Diamond Amb, Amex Plat
Posts: 13,925
Originally Posted by FrancisA
Does that really matter to me in the slightest?

I want the best product for my purpose - not the cheapest product or a product from the largest supplier for the sake of a large supplier.

If people are prepared to buy inedible fruit solely because it is cheap, the phrase "knowing the price of everything and the value of nothing" springs to mind.

The rise of Lidl and Aldi does say a lot about the UK consumer.

If you are going to throw away 25%-50% of everything that you buy, then I suppose you want to do so as cheaply as possible. Ironically, for many such people, if they eliminated the food that they will just throw away, they could shop more cheaply at Fortnum and Masons!

In this context, why would anyone ever fly BA and why would anyone ever fly in anything other than Y? Fitness for purpose and value over mere price, perhaps?
There is an argument (and it isn't a perfect one for many reasons) that in Y people paying themselves really do base decisions on price and for business the passenger isn't the one paying and thus again decisions are based on price by those who are paying.
Land-of-Miles is offline  
Reply