FlyerTalk Forums - View Single Post - (Financial Times) IAG turns cost-cutting focus to British Airways

Dec 1, 2015 | 8:14 am

#53

FrancisA

Join Date: Oct 2006

Location: Brighton, UK

Programs: BA Gold, IC Ambassador, HH Gold, SPG Gold, Fairmont Platinum

Posts: 3,167

Quote:

Originally Posted by simons1

You need to buy a few more then because Aldi market share has already overtaken Waitrose and on current trends Lidl will do so in Q1 2016.

Does that really matter to me in the slightest?

I want the best product for my purpose - not the cheapest product or a product from the largest supplier for the sake of a large supplier.

If people are prepared to buy inedible fruit solely because it is cheap, the phrase "knowing the price of everything and the value of nothing" springs to mind.

The rise of Lidl and Aldi does say a lot about the UK consumer.

If you are going to throw away 25%-50% of everything that you buy, then I suppose you want to do so as cheaply as possible. Ironically, for many such people, if they eliminated the food that they will just throw away, they could shop more cheaply at Fortnum and Masons!

In this context, why would anyone ever fly BA and why would anyone ever fly in anything other than Y? Fitness for purpose and value over mere price, perhaps?

Reply