I don't understand who is hyping it?

CX F is, IMO, the best bed in the sky. It improved - not declined - following the cosmetic F refresh a year or two ago. Other carriers offer nice products, but I haven't flown another F product on offer with a hard F product that beats CX. (Fwiw, I haven't flown that new etihad F with the bedrooms or whatever on the a380, but have flown most others).

CX F F & B are behind competitors. No doubt about it.

The Pier F is, IMO, now one of if not the best F lounge globally. On this gripe, it sounds like the OP had a bad experience but I cannot disagree more with his conclusion. One trip doesn't spell reality. At least in the nearly 10x times I've been in there so far, I havent had such a problem.

CX ground services do not offer all the bells, whistles, hand holding and bling as competitors. Some of this argument is fair - I think buggies for deplaning F pax would be a nice gesture from far gates. But some of these complaints are nonsense, IMO. HKG offers what is perhaps the most efficient all around ground experience of any major global airport. For CX to offer the amount of extras like LG at FRA or TG at BKK, IMO, is unnecessary. FRA and BKK can be horrific airport experiences without fast tracks and premium services. HKG just never has that issue.