It seems to me that with the new pricing structure, the Airlines are opening themselves up for a class action. They have not realized that by making the ticket totally non-refundable with no residual value, it is in fact not a passenger ticket, it is a non-refundable reservation. The only way it becomes a non-refundable ticket is if the airline does not sell that seat, for the whole itinerary, and in order to justify that, it has to be the last seat on the flight, even after counting NRSA. Otherwise it is either a non-refundable reservation or a refundable ticket. The deception lies in the packaging, they are really selling a reservation and passing it off as a passenger ticket.