Originally Posted by QRC3288

Brunos, for the record I could not agree with you more about CX wine. I have a fair amount of wine. I do a fair amount of wine drinking. CX is just bad. It's not "borderline undrinkable".... a lot of it is indeed undrinkable. It is the bargain I think fakecd is somewhat crudely alluding to, but he has a point. I know CX wine sucks. It really sucks. But I still pay for CX.

I do wish something would change.

My recommendation to CX, who is clearly cost conscious here, is buy futures or speculate on down and out regions and currencies. Right now, buy Australia. Yields are down and the currency is crushed. Great value there at the moment. Stay the hell away from Burgundy with a 10 foot pole. Bordeaux is coming back to its senses but probably has more to fall. These things are cyclical and CX, earning primarily in USD or equivalent, could use fx weakness elsewhere to stock up for future years.

They instead have those silly wine consultants who run around and don't do much of anything as far as I can tell. If they want to improve the wine selection at a reasonable cost, buy quality wines now with the willingness to wait 3-5 years before serving. It wouldn't take that much balance sheet, but admittedly it would still cost more than the nonsense that fills their current J and F lists.

At the end of the day, I love wine. I do understand how many see it as a frivolous hobby, and I'm not sure how many people care as much. Especially since wine changes so much at attitude and a lot of people don't seem to mind anyway. But the nonsense CX serves for a lot of their J wine in particular, they may as well just say "French red" and "white", because that's all they're really going for. The rest is just misleading marketing inuendo.