I don't understand why airlines don't target families and their annual summer/winter vacations. I fly 1-2 year but were are a family of 3. If we spend 30-50k a year on gas, groceries, eating out, back to school with new laptops etc, that all gets translated to points. Even at the lowest 1x .01 value, that's $300 going to the airlines instead of amazon or best buy at the end of the year. Of course, if you dangle premium seats for a little more I might save them for a big trip.