Originally Posted by
Baze
Guess I'm really in the minority. I've never heard of or seen the brand. Oh well. As long as it's better than FreshPoo.
That is actually a good point, and identifies a possible risk with this move.
Illy is well regarded, but they don't have the brand recognition of say Starbucks in the United States. The quality is there, but people aren't familiar with it.
I could see this being a potential issue with certain customer segments. Then again, those segments may not care. So long as it's better than FreshPoo, they may not care.