as a functioning caffeine and coffee addict, i'm pleased about this.
haha although in jest, i can't help but think of a bit from eddie murphy's raw about our reaction to things with UA these days.
If you're starving and somebody throw you a cracker, you gonna be like this:
"Goddamn, that's the best cracker I ever ate in my life! That ain't no regular cracker, was it? What was that, a Saltine? That was delicious. That wasn't no Saltine. That was... That was a Ritz. That wasn't a Ritz? That was the best cracker I ever ate in my life. Can I have another one, please? Please, one more."
still though, glad to see illy's coming on board, i like that brand.